‘Risk tolerance, ability to fail fast’ and ‘Balance of perfectionism with a bias for action’. This article put to words some skills and traits I think are helpful criteria when hiring a Social Media Manager.
Hiring a Social Media Manager has been top of mind for us in recent months, especially as many of our clients have begun requesting consulting services for social networking. As we begin to brainstorm what that role might look like and who we’d like to fill it, I have been reading up on typical characteristics, responsibilities, and skillsets involved or recommended for this position.
I came across this article, titled ‘12 Steps to Hiring a Social Media Manager‘ by Maria Ogneva, which mentions several characteristics that were things I sort of inherently knew but had never articulated with as much clarity as Maria did.
For example, Maria writes, “#7. Risk tolerance, ability to fail fast: The fast-changing landscape of social technology also necessitates more and faster course-correction. It’s absolutely crucial to commit to social media programs and stay with them long enough to evaluate their success or failure. However, it’s just as important to remain flexible and nimble, allowing to course-correct. Your social media leader must be comfortable with constant change and failing fast, because the faster you fail, the faster you learn and move on to something that works.”
If you have any other thoughts or suggestions to help us in this learning process, please share!