Primary Peritoneal Cancer Foundation
Our client is committed to raising awareness of the prevalence, symptoms, treatment, and frequent mis-diagnosis of peritoneal cancer. Their message and target audience demands a warm, approachable, professional brand aesthetic that communicates comfort, experience, and perhaps most importantly, hope.
Publishing a wealth of information and sharing resources frequently, PPCF needed a website they could update often and depend on visually as their primary interaction with visitors and supporters.
We offered the client a warm, modern variation of the established PPCF identity, still
incorporating the iconic butterfly and purple/teal color palette, but freshening the
typography and providing more cohesively stylized collateral items.
On the web, we helped PPCF work through the organization of content and prioritization of messaging, carried the personable and approachable tone through the user interface design, then developed a robust CMS-driven site using the Drupal platform.