Reject cynicism.
Defy apathy
Celebrate good.
This short guide, written by our founder, Kate Schmidgall, is based on the BitterSweet team's 17 years of storytelling around the world. We offer a deceptively simple tool—we call it the Character Triangle—to help you break out of the status quo and create balanced, compelling, and respectful stories.
Our Creative Director, Obiekwe Okolo, is offering free, 30-minute story strategy audits exclusively to attendees of the Nonprofit Technology Conference.
You’ll use the Character Triangle to evaluate your organization’s current storytelling, and then identify high-value opportunities to connect more meaningfully with your audience.
This offer is limited to ten nonprofit organizations.
“At its core, a great story is simple. It centers on real people and clearly reflects their challenges, hopes, and growth. It moves beyond feel-good moments to strike a balance between the honesty of a struggle and the satisfaction of hard-won progress. When we get this right, stories do more than just create awareness; they build deep, lasting understanding…”