Reject cynicism.

Defy apathy

Celebrate good.

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Thanks for Attending Our Session at the Nonprofit Technology Conference!

Get your free storytelling resources from the team at BitterSweet Creative.

The Character Triangle: A Simple Tool for More Dimensional Storytelling

This short guide, written by our founder, Kate Schmidgall, is based on the BitterSweet team's 17 years of storytelling around the world. We offer a deceptively simple tool—we call it the Character Triangle—to help you break out of the status quo and create balanced, compelling, and respectful stories.

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Need Expert Advice on Your Story Strategy?

Our Creative Director, Obiekwe Okolo, is offering free, 30-minute story strategy audits exclusively to attendees of the Nonprofit Technology Conference.

You’ll use the Character Triangle to evaluate your organization’s current storytelling, and then identify high-value opportunities to connect more meaningfully with your audience.

This offer is limited to ten nonprofit organizations.

    Why Storytelling Matters

    “At its core, a great story is simple. It centers on real people and clearly reflects their challenges, hopes, and growth. It moves beyond feel-good moments to strike a balance between the honesty of a struggle and the satisfaction of hard-won progress. When we get this right, stories do more than just create awareness; they build deep, lasting understanding…”