Reject cynicism.

Defy apathy

Celebrate good.

A Surprise Invitation

Zorana Vulevic | June 28, 2024

A surprise invitation can be daunting, but it's usually a much needed call to action. To see beyond what is and focus on what can be.

Generosity at Our Core

Kate Schmidgall | June 18, 2024

As one of our six core values, 'generous' sets the bar for our team. This particular value guides everything from how we engage with each other to how we decide what to create in the world.

Humanity in the Age of AI: The Essential Role of Storytelling

Obiekwe "Obi" Okolo | June 12, 2024

Unleashing the power of storytelling, we can drive humane and inclusive innovation, navigating the complexities of AI while preserving our shared humanity.

Beyond the Brief: Elevating Design Craftsmanship

Dave Baker | June 05, 2024

In the ever-evolving world of design, standing out means more than just meeting the client's expectations.

Hope is a Discipline

Dave Baker | December 23, 2023

Each year, I'm tasked with writing a reflection on behalf of BitterSweet Creative – a thoughtful commentary on our accomplishments and celebrations of the past year and what we're hopeful for in the… Read more.

A Collaborative Spirit, Easier Said Than Done

Kate Schmidgall | September 07, 2023

“Collaborative” is one of BitterSweet’s core values and some days I wish that it wasn’t.

2022 Year in Review

Dave Baker | December 21, 2022

Legendary graphic designer and illustrator Bob Gill once said, “There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”

Between the Stone and the Star

Robert Winship | May 11, 2022

Reflections on Moving and Being In The Liminal Space

Face yourself, blankly

Robert Winship | March 22, 2022

The reality of the magic mirror gate is that anyone can look into it.

Kill Your Darlings

Sarah O'Malley | February 15, 2022

Last month, you read a beautiful reflection on conscientious creative consumption, written by our Creative Manager, Obiekwe Okolo. I loved the perspective that time given to a craft — ours or someone… Read more.

This Year, Let’s Eat Well

Obiekwe "Obi" Okolo | January 18, 2022

This year let’s eat well — whole meals with multiple courses, wine pairings, dessert, an aperitif or coffee to help us digest. Tomorrow, we’ll do it all again. In pursuit of beauty.

Pushing Past Creative Blocks

Kate Schmidgall | March 09, 2021

Creativity isn’t always a spontaneous flow of endless inspiration — most times, I think, it’s the art of discipline.