Reject cynicism.

Defy apathy

Celebrate good.

Wheatley step and repeat

Wheatley Institute

Branding and Identity for BYU Institute

University Institute Rebrand

Birmingham Young University’s Wheatley Institute (formerly The Jack and Mary Lois Wheatley Institution) reached out to BitterSweet to tighten and unify an existing but inconsistent brand identity. We created a new logo, bridging the gap between legacy and modernity, and distilled the new look and feel into a flexible system of colors, typefaces, and assets appropriate for digital and printed media.