Tell Better Stories, Build More Trust
Storytelling strategy for nonprofits, from the team at BitterSweet Creative
The Character Triangle: A Simple Tool for More Dimensional Storytelling
Your stories are good, but you know they could be better.
You need fresh ways to communicate your impact, but you’re using the same organization-focused narratives, and you’re worried about asking too much of your beneficiaries.
This short guide, written by our founder, Kate Schmidgall, is based on the BitterSweet team's 15 years of storytelling around the world. We offer a deceptively simple tool—we call it the Character Triangle—to help you break out of the status quo and create balanced, compelling, and respectful stories.
If you’re a nonprofit leader, marketing and communications lead, or development professional trying to refresh your content strategy without a huge budget or team, this is for you.
Learn How To…
Build trust with your audience by telling more authentic stories.
Move beyond familiar nonprofit tropes like the "founder hero" and "grateful beneficiary."
Uncover fresh, compelling perspectives from within your organization and community.
Craft nuanced narratives that capture attention and inspire action, even with short attention spans.
Use a simple framework to audit your current stories and find immediate growth opportunities.
Why Storytelling Matters
“At its core, a great story is simple. It centers on real people and clearly reflects their challenges, hopes, and growth. It moves beyond feel-good moments to strike a balance between the honesty of a struggle and the satisfaction of hard-won progress. When we get this right, stories do more than just create awareness; they build deep, lasting understanding…”
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