Reject cynicism.

Defy apathy

Celebrate good.

Reject Cynicism, Defy Apathy, Celebrate Good

Kate Schmidgall | September 29, 2020

This work is driven by a simple agenda: Reject cynicism, defy apathy, and celebrate good. We seek to offer an orienting narrative that counters confusion with clarity and despair with hope.

Teams That Work

Kate Schmidgall | September 24, 2020

BitterSweet has collaborated with hundreds of creative professionals to craft stories and produce scopes of work for clients working at the highest-levels of world change. Here are a few practices… Read more.

Process Notes

Kate Schmidgall | September 22, 2020

As creatives, we are problem solvers. Whether the need is for fresh imagination or new design energy, increased in-house capacity or beating impossible timelines, our first question is always the… Read more.

Tagline Thoughts

Kate Schmidgall | April 15, 2020

A strong brand tells a coherent story using multiple tools. Consider the elements of story: Who, what, when, where, why, how. Each tool in your brand toolbox should serve a different story function.