Reject cynicism.
Defy apathy
Celebrate good.
Legendary graphic designer and illustrator Bob Gill once said, “There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.”
Reflections on Moving and Being In The Liminal Space
The reality of the magic mirror gate is that anyone can look into it.
Last month, you read a beautiful reflection on conscientious creative consumption, written by our Creative Manager, Obiekwe Okolo. I loved the perspective that time given to a craft — ours or someone… Read more.
This year let’s eat well — whole meals with multiple courses, wine pairings, dessert, an aperitif or coffee to help us digest. Tomorrow, we’ll do it all again. In pursuit of beauty.
Creativity isn’t always a spontaneous flow of endless inspiration — most times, I think, it’s the art of discipline.
I was recently asked the question, “If you were to draw a trend line for your life since the middle of March, what would it look like?”
It all led us to ask a couple of simple questions: What is BitterSweet, in essence?
This work is driven by a simple agenda: Reject cynicism, defy apathy, and celebrate good. We seek to offer an orienting narrative that counters confusion with clarity and despair with hope.
BitterSweet has collaborated with hundreds of creative professionals to craft stories and produce scopes of work for clients working at the highest-levels of world change. Here are a few practices… Read more.
As creatives, we are problem solvers. Whether the need is for fresh imagination or new design energy, increased in-house capacity or beating impossible timelines, our first question is always the… Read more.
A strong brand tells a coherent story using multiple tools. Consider the elements of story: Who, what, when, where, why, how. Each tool in your brand toolbox should serve a different story function.